creating a brand identity

caren miosga is one of the most important political talk shows on german television. to create the perfect design we went on a theoretical journey to discover the main essence of the shows intention and it led us to the principal of the centre:
caren miosga stands in the midst of a field of tension and calls for movement and courage. the courage to move towards people. the courage to distance oneself from people. the courage to listen to everything. the courage to have one’s own point of view. the courage to engage with a vibrant society and a complex world.

the design is our visualization of this theoretical essence.

credits:

lenny grade, benjamin zurek, etienne heinrich, fritz gnad

client:

mio media

customer:

ard