shop animation

for netcologne

the german telephone company netcologne asked for a new point-of-sale-animation that is broadcasted indside their shops. the result is a concept, a storyboard and a style development that translates the already existing corporate identity into a three dimensional environment. the flat logo became a cube, the pictograms evolved into butterflies and the emerging glass fibres are flying around the shape of a heart, one of the companies very own key visuals.

the presented work covers the point-of-sales-animation introduction and furthermore a personal proof-of-concept-animation.


concept: lenny grade
storyboard- and style development: lenny grade
personal proof of concept animation: lenny grade
final animation: netcologne gmbh


netcologne gmbh